Mobile Couponing & Tagging

QR codes, and datamatrix codes are perfect tools to connect real locations, products, and objects with the mobile internet. Also for sales promotions, and for point of sale advertising, codes can be used to push recommendations to end-consumer's cell-phones, increase the sales of goods and services, and drive-to-store effects.

Application areas:

• Consumption vouchers
• Rebate vouchers
  
• VIP coupons / club memberships
• Localisation
  
• Ticketing
• Votings / surveys
• Exact measurement of conversions

For the first time in Proximity marketing, the number of transmitted contents can be checked against the conversion rate at the PoS in real-time. The advantages of mobile Proximity promotions are obvious:

• Paperless, and captive
  
• Exact measurement of viral effects
  
• Real-time performance control

Hiwave creates appropriate codes and coupons, enables live controlling on the internet, and gives advise how to deploy and manage mobile promotions.