'TOUCH & GO'

With NFC (Near Field Communication) digital information can be called by simply touching a poster. So-called tags are integrated into the poster, which trigger a certain dialog marketing action. By 2011, about 12% of all mobile phones worldwide will support non-contact payment services; about 470 million devices will be equipped with NFC. (Source: Juniper)

To the article by AreaMobile.de

• Display of a prepared SMS message on a mobile phone display:
  The customer just has to press "send". Very suitable for e.g. lotteries or mobile phone number lotteries
• Download advertiser's vCard:
  The customer just has to press "save". This permanently saves the contact in the customer's mobile phone.
• Connection to mobile Internet:
  Simple touching shows a URL that the passer-by merely has to click in order to connect to the website.
• Call-back function:
  The telephone number of the advertiser is shown on the display. The passer-by now just needs to call the number. Perfect for lotteries or telesales/call center services
• Paying function:
  In future, digitally purchased content can also be cleared via NFC technology via mobile communications invoice or Premium SMS.
• NFC AS - authentication and verification:
  Easyly checking all kind of goods for authenticity. To avoid that your comsumers or customers are using counterfeit products - during using the mobile devices as a direct marketing channel.