NEWS 2010

December 2010 |

Christmas shopping with o2 vouchers

Bluetooth Marketing finds it's way into shopping-malls. Following Fox mobile, now Telefónica o2 is the next advertiser to deploy a Bluetooth campaign on Hiwave's Bluetooth HiSpots. At ALEXA, Berlin's most visited mall, consumers can download mobile vouchers for a Christmas tea-set, and redeem them at the local o2 shop.

November 2010 |

Die Fantastischen Vier to bluetooth videos

Along their 2010 tour "Für Dich Immer Noch Fanta Sie", Die Fantastischen Vier were making their way to Berlin where they also took the chance to promote videos via Bluteooth. Doing so, Germany's eldest hiphop band used one more digital public relation channel that brought their viral videos to thousands of fans during their concert at o2 World.

 

November 2010 |

Development order by telecommunication corporate group

Great news for Hiwave: One of the world's leading telecommunication and IT corporate group has placed an order for development of mobile marketing compontents and tracking solutions. The project also contains specialised hardware, and a remarkable number of it will be deployed in the future. Correspondingly, the development project is about to run for several months. Our customer is present in more than 50 countries world-wide, and employs a few 100,000 people. Further details are subject to non-disclosure agreements.

October 2010 |

Linkin' Park starts world tour with Bluetooth

The start of U.S. multi-platin rockers Linkin' Park turned Berlin's totally sold-out o2 World into a boiling pot. 90 minutes of most impressive, and sweaty minutes Californian success band celebrated an absolute super-class show in front of over 15,000 enthusiastic fans. As a special delicasy, fans downloaded an exclusive o2 mobile video of Linkin' Park from the well-proven Hiwave Bluetooth marketing network.

September 2010 |

Mövenpick Hotels & Resorts offer Bluetooth services

Mövenpick Hotels & Resorts chain is one of the most popular premium hotel brands, operating 90 hotels in 26 countries with 12.000 employees. Now Mövenpick tests new mobile services for their guests: Since September, the first Hiwave Bluetooth hotspot runs in a house of the world-wide hotel chain.

September 2010 |

New: hiTouch Screen with Bluetooth

We proudly launched our new Proximity marketing device hiTouch Screen - a brand new product with highest ease-of-use for digital end-consumer communication. By simply touching the screen's surface the consumer chooses his demanded content. The content comes directly to the user's phone via Bluetooth. hiTouch Screen comes with several download workflows from 'push-on-demand' and 'touch-opt-in' to single user-identification of pre-registered costumers. hiTouch Screen is the ideal product at the point-of-sale for straightforward transmission of mobile content to consumer's phones.

August 2010 |

Sony Pictures promotes SALT

Berlin underground railway station Friedrichstraße, world's first underground station featuring only digital out-of-home media, is the venue of Sony Pictures' new digital movie campaign. Angela Jolie is the featured star in "Salt", starting 19th of August in German cinemas. Trailers are offered via Bluetooth.

 

Picture: © 2010 Sony Pictures Releasing GmbH

August 2010 |

Fox distributes mobile games via Bluetooth

Hiwave executes a Proximity Marketing campaign for Fox Mobile at Alexa, Berlin's most visited shopping center. At several venues with maximum dwell time (Starbuck's etc.), Bluetooth HiSpots advise end-consumers to download free demo versions of games to their cell-phone. Snake Revolution, Pirateship Battles, Vegas Casino, Peggle, and links to the mobile web-site of jamba are under offer. Like other Hiwave-campaigns in shopping-malls, this Proximity campaign takes place throughout several months.

 

August 2010 |

Audi A1 out-of-home advertising with MP3 downloads

Premium car manufacturer Audi advertises the new classy A1 in Wall AG's out-of-home network. On several city-light-poster venues the additional MP3 fulltrack "Accelerate" of rock-band Torpedo is offered for free Bluetooth download. Once again, the campaign's Bluetooth modules are powered by Hiwave.

 

Picture © business-on.de 2010

July 2010 |

Bikeland: Mobile Couponing campaign

Bikeland, one of the largest Bicycle stores in Saxony, uses Mobile Couponing to increase customer loyalty. For 10 days, passer-bys can download Bluetooth vouchers for free, and redeem them by simply showing them at the cash-desk. The vouchers validity is limited by 31st of July in Bikeland store Dresden.

June 2010 |

Hiwave and hiogi launch BLUE ANSWERS

BLUE ANSWERS is a completely new answering service based on Bluetooth. Within the radius of any BLUE ANSWERS hotspot, end-consumers can ask any questions regarding any topic using their mobile phone for free, and immediately receive the answers for free. The answers are generated by thousands of members of the hiogi web community, or - depending on the topic - by experts, or briefed call-centers. BLUE ANSWERS was developed as software-as-a-service in an exclusive partnership by both, Hiwave and hiogi, Target industries are retailers, events, tourism, and advertisers.

Besides the answering service, BLUE ANSWERS can also be used for content-on-demand services. With that tool, you can offer each and any web-content to the cell-phones of your end-customers, even for phones without web-access, and even at locations without mobile radio coverage. We are glad to deliver you details face-to-face.

 

  Follow BLUE ANSWERS on Twitter.

May 2010 |

Michael Bublé and Black Eyed Peas to distribute Bluetooth videos

During their shows on 15th (28th) of May, Canadian big band singer Michael Bublé and U.S. pop group Black Eyed Peas used the Bluetooth advertising channel in o2 World Berlin to distribute video footage. For Hiwave, these concerts were a little anniversary, because meanwhile we welcomed our 50th international top-act from the music business using Hiwave's Mobile Marketing equipment. (The next jubilee will be Hiwave's 5th birthday on June, 16th 2010. We will come back with more news...)

May 2010 |

Lady Gaga, Rihanna, and Nena with Bluetooth campaigns

Pop Super-Ladies Lady Gaga and Rihanna, and also Nena 'Grand Dame of NDW' (Neue Deutsche Welle) accompaign their concerts in o2 World Berlin with Bluetooth campaigns. Fans can download mobile videos for free via Bluetooth. Looking forward into the concert year 2010, o2 World Berlin offers absolute highlights like Eric Clapton, Rod Stewart, Paul van Dyk, Supertramp, Santana, and German 'hip-hop first mover' Die Fantastischen Vier

April 2010 |

Public Bluetooth terminals in Bremerhaven

The City of Bremerhaven equips public information terminals with Bluetooth transmitters by Hiwave. In the whole city area at the waterfront area, passer-bys using interactive terminals can download mobile touristic information about museums, exhibitions, round-trips, and the city's history for free. All contents can be updated by the tourism authorities from remote. The Bluetooth channel service is an appreciated service not only for foreign tourists who can not use their mobile radio in Germany, but also for persons who don't like to use rented headset guide systems. They use Bluetooth as channel to collect digital souvenirs.

April 2010 |

70 events with realtime photo-branding for tobacco brand

For a Germany-wide below-the-line promotion of a very popular cigarette brand, Hiwave developed an innovative photo application. Pictures of club guests will be taken, the photo files get a branding in realtime at the HiwaveBox, and will be sent back to the consumer's cell-phones. The promotion includes 70 events, starting in Hamburg and taking place several weeks in clubs in greater German cities.

April 2010 |

Citröen with Bluetooth und WiFi promotion

Citröen promotes the new DS3 on a Germany-wide marketing tour via Bluetooth and WiFi. Wallpapers and videos are offered via Bluetooth. For iPhone user, a special WiFi connection is leading to Citröen's iPhone-Applikation at Apple's iTunes shop. The street promotion starts in Berlin and takes place in several bigger cities throughout Germany for 4 weeks.

April 2010 |

18 business events use mobile couponing

Bavarian publishing house and event organiser Neue Mediengesellschaft Ulm promotes 18 b2b congresses using Bluetooth couponing. For the well-known event series Online Marketing Forum and The Search Conference as well as the new Conversion Rate Forum, and also for the business events prio.conference, iPhone developer conference, RIA World, PHP World Kongress, and Dotnetpro Powerdays, mobile coupons are offered by Bluetooth. The discount starts at the 2010 Internet World Kongresses on 13th and 14th of April in Munich.

March 2010 |

Universal Music promotes Ich+Ich via Bluetooth video

Ich+Ich, six-times platin winner, and shooting stars of the German pop music, promote their new album "Gute Reise" for 4 weeks at the whole Bluetooth advertising network in Berlin's o2 World. While Bluetooth promotions have been placed mostly in the Blue Room lounge yet, today the complete network is booked by Universal Music to let o2 World's visitors know about the band's gig on 10th of April, 2010. In order to do so, 40 Bluetooth hotspots are combined with Arena-TV screens to intensify the media impact of Bluetooth Marketing, and Digital Signage.

 

March 2010 |

RINSPEED introduces concept car in Geneva

Using Bluetooth HiSpots from Hiwave, swiss car manufacturer RINSPEED AG introduces it's new concept car "UC?" (syntax with a question mark). At the 80th international motor show Geneva, visitors at the RINSPEED booth can download footage and media information about the car, and about well-known partner companies via Bluetooth. The "UC?" comes with electric drive, and is part of a complete mobility concept, which combines eco friendlyness with a maximum of individual future technology. The line-up of Bluetooth content presented by Hiwave features big brands like ABB, AkzoNobel, A.T. Kearney, Eberspächer, Harman International, Pirelli, Continental-VDO, and many more.

 

February 2010 |

New features and more performance with HiwaveNet 'Basic' CCMS

Hiwave's latest update of the HiwaveNet CCMS 'Basic' for Linux-based Bluetooth access points comes with numerous innovations, and a remarkable transmission performance enhancement. The new designed user interface is now bi-lingual, and integrates an easy-to-use update function, a start-stop-service for transmission, and a shutdown button. In the user section, additional security features are available. Also the hardware turns over a new leaf: The Bluetooth data transmission rate is now more then 50% faster than in the previous version; and access points can be remote administrated via WiFi now. Hiwave customers with software license will receive the update pack by an easy online connection. If you want to learn more about our newest release, just email to info@hiwave.net.

February 2010 |

TH Wildau and elegate use HiwaveBox

Technical University of Applied Sciences Wildau, and Berlin-located mobile technology specialists elegate are using Hiwave technology for Proximity Marketing. The new HiwaveBox DS comes into operation at fairs and congresses. HiwaveBox DS supports Wi-Fi, drives HD displays, and offers interfaces to Mobile Couponing systems.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

January 2010 |

Depeche Mode comes with Bluetooth Videos

Depeche Mode, the mega cult band. In music business since almost 3 decades, 100 million records sold, hits like Stripped, A Question of Lust, Behind the wheel, Personal Jesus, Enjoy the Silence, World in my Eyes, People Are People, or Master and Servant, were covered by the world's greatest artists of their time. Every single Depeche Mode concert world-wide is sold-out. For their gig in Berlin's o2 world, there were no tickets left after only 90 minutes. Depeche Mode have brought an exclusive mobile video for their fans, which the happy audience can download for free from Hiwave's Bluetooth transmitters at o2 world.

January 2010 |

Hiwave launches Digital Signage Box 'HiwaveBox DS*

Right at the beginning of 2010, Hiwave launches the new multimedia box HiwaveBox DS 1.0. Equipped with Bluetooth and WiFi, the new access point features highest processing power, and very tight proportions. It also allows direct management of full HD compatible Digital Signage monitors. All Hiwave DS boxes can be cross-linked via 3G, WiFi, or  LAN. Shipment always includes HiwaveNet BASIC, or web-based HiwaveNET CCMS optionally.  -  Specs: Intel Atom 1.6 GHZ Double Core; 1 GB ROM, 2 GB RAM; NVidia graphics with DVI and HDMI; Maße 25.5 x 16.8 x 22.0 cm, weight 450 g; power 19 V, 65 W.