NEWS 2009

December 2009 |

Hiwave, founded 2005 as the first system house for Proximity Marketing and Short Range Wireless solutions in D/A/CH, realises first profits in 2009 and closes the business year successfully despite the world-wide financial crises. Hiwave's managing director Lenkewitz: "For the Proximity Marketing industry in D/A/CH, 2010 will be the year of networks. Digital Signage networks will be combined with Proximity Marketing. Rich media channels will provide high reach to content-owners and advertisers. End-consumers will be targeted more emotional, more efficient, more measurable, and more sustainable then by traditional media."

November 2009 |

Visitors of Berlin's o2 World, and customers at o2 shops can send their preferences according to the events at o2 World direct from their mobile phone soon. In return, they get instant alerts about available tickets. In order to do so,  Hiwave developed an innovative mobile application for o2, in which users fill in their data voluntarily and send their interests about sport and music events to o2. The application can be downloaded via Bluetooth, while the user's wishes can be sent from everywhere via SMS. o2 uses the application to learn more about their customers. With the Blue Ticket Alert application, Hiwave strengthens their portfolio for direct marketing solutions towards mobile CRM.

November 2009 |

Swiss aid organisation Pro Juventute used mobile Hiwave Bluetooth transmitters at two events. Participants downloaded links to mobile web-sites for free. For more than 100 years, Pro Juventute is engaged in child protection, and advises parents, teachers, educators, and institutions in the field of education, health, and struggle against poverty. Both projects were deployd in cooperation with our Austrian partner smartmachine.

November 2009 |

T-Mobile advertises on 60 city light posters at bus stops of Wall AG in Berlin and Dortmund, which are equipped with Hiwave's bluetooth transmitters, to promote Shazam, a new music recognition application. HTML files, wallpapers, and MP3 songs are offered for free Bluetooth download. With Hiwave's new tracking solution hiTrack.net, not only the number of downloads, and the acceptance ratio, but moreover, also the conversions of the Bluetooth ads are measured. By tracking these numbers, the advertiser collects detailled informationen about the open-rate, and the web-site visits including day, time, location, and device model.

October 2009 |

From 26th of October, fans of Norwegian pop band a-ha can download exclusive free Bluetooth videos containing interviews and concert snippets, at o2 World Berlin. The band of idolised singer Morten Harket is on their good-bye tour. The gig at o2 World is the last chance for Berlins fans see to the Scandinavic trio perform classics "Take on me", "Hunting High And Low", or "Stay On These Roads" before the band's split-up.

October 2009 |

ProSiebenSat.1 Group is the second largest broadcasting group in Europe. Core channel ProSieben promotes the new daily series "Kill your Darling" during 6 weeks at tram line stops and bus stops in Berlin. Beside Hiwave's Bluetooth transmitters, Wall AG's City light displays also contain touchscreen displays that play the commercial if touched. Via Bluetooth, passer-bys can download the daily webisode for free to the cell-phone.

Background information:

Article from Jost von Brandis

Presse release of Wall AG

Article from werben & verkaufen

Videoclip of the installation (Flash player required)

October 2009 |

Box fans can get "King" Arthur Abraham for free on the cell phone at Berlin's o2 World. To promote his fight against Jermain "Bad Intentions" Taylor, the official promo video is offered via Bluetooth download. Simply send the keyword "K.o." as vNote, memo, or vCard to the o2 Bluetooth transmitter and accept the incoming file.

October 2009 |

Friedrichshafen is also known as T-City. The project is a collaboration of the City of Friedrichshafen and Deutsche Telekom AG. The town located near Bodensee had won a competition against 51 participants, and was crowned T-City by February 2007. Themed "T-City Friedrichshafen. We live the future“, in a world-wide unique cooperation, both partners are committed to making the world of tomorrow a place of living by the help of state-of-the-art information and communication technology. Within a few months, Deutsche Telekom has equipped Friedrichshafen with modern broadband-infrastructure in mobile cellular phone network and fixed-network.

For T-City, Hiwave realised a complex lottery mechanism based on Wi-Fi and Bluetooth, that premiered at T-City BeatNight at the Club Metropol. A MATCHING scenario takes place, in which in each case two club visitors download a voucher DOUBLETTE, and together are allowed to get a free drink. Furthermore, based on a Wi-Fi application, a local lottery for iPhone and Blackberry users is deployed, in which the participants can win a free internet plan, or a cell phone by Samsung. Hiwave did the graphic design, software development, and hardware deployment and configuration.

October 2009 |

Rock bands Opeth and Madina Lake are touring mit Bluetooth HiSpots throughout Germany. The Swedish band Opeth comes with progressive rock and death metal sounds; Madina Lake from Chicago are positioned between post-hardcore and pop-punk. During their concerts at the merchandising booth, fans can download music and wallpapers from Bluetooth HiSpots for free.

September 2009 |

Hiwave delivers short range wireless solutions for out-of-home advertising to Deutsche Telekom AG Out-of-Home Media. Hiwave won the pitch against a competitor who calls himself developer of the 'world's first Bluetooth cellphone hotspot'. Deutsche Telekom has received high level of attention for it's market entry in the out-of-home advertising branche. Electronic advertising media like interactive City Light Displays (ICLD) will be rolled out during the upcoming years in public places like international airports.

September 2009 |

Opel offers Bluteooth ads for the new Astra at IAA (Internationale Automobilausstellung) in Frankfurt/Main. From an interactive City Light Display (iCLD) by Deutsche Telekom AG, visitors are offered several wallpapers, ringtones, videos, and screensavers for free download.

September 2009 |

During the business congress Xinnovations 2009, sponsors and speakers use Hiwave's b2b Bluetooth HiSpot. Participants of the high-class b2b congress at Humboldt University Berlin can download lectures and business information via Bluetooth to their cell-phones for free. Enterprises and institutions like IBM, Siemens, Deutsche Telekom, the Ministry of the Interior of Brandenburg, Technologiestiftung Berlin, and b2b search engine wer-liefert-was offer digital content for mobile usage

Like in Berlin's o2 World, and many other deployments, Hiwave's PULL method is deployed in this case: Users send the company's name as keyword to the HiSpot to receive the desired mobile content. To do so, neither an internet connection, nor an additional touchscreen, nor an installation of any application is needed.

August 2009 |

For the first time, Hiwave developed a Blackberry-compatible Proximity marketing solution for McKinsey&Company, the world's leading top-management consultancy. At "McKinsey Summer Academy" in Frankfurt, a top class recruitment event, Hiwave deployes a ZModem-based Proximity solution for Bluetooth marketing. With conventional Bluetooth hotspots, common Push procedures can hardly be used because of Blackberry's proprietary Bluetooth implementation. With Hiwave's new Blackberry feature, even much bigger b2b target groups can now be reached on the mobile handset.

August 2009 |

EA (Electronic Arts), world's biggest publisher of computer games, deployes a large Bluetooth promotion of 'Sims 3', 'Command and Conquer 4', and 'Monopoly World' at gamescom exhibition in Cologne. Visitors of the exhibition can download wallpapers and ringtones of the popular games at the EA booth for free at Hiwave's Bluetooth hotspots. EA also set up a special gamescom web-site: gamescom.electronic-arts.de.

July 2009 |

On 27th of June, the melodic guitar rockers of Kings of Leon played Berlin's o2 World. An exclusive mobile video, which was available only at the concert hall, was offered to the fans as free Bluetooth download. At the Brit Awards in February 2009, the band won Best International Band and Best International Album for 'Only by the night'.

July 2009 |

French pop band Nouvelle Vague have made their mark by covered punk and rock classics, performed in a folk and easy listening style. The quintet even know no halt for rhumba-ripped Depeche Mode songs. Not only amongst alternative music fans they have gained cult status. During their current concert tour throughout Germany, Nouvelle Vague used HiSpots to distribute ringtones, and mobile merchandising articles to the visitors.

July 2009 |

From April 2009 to October 2010, the touring exhibition „Zeitreise der Innovationen“ of Mercedes-Benz Classic (Daimler AG) takes place in ECE shopping centers throughout Germany. For booth construction specialist ipoint, Hiwave realizes Bluetooth hotspots around the exposed cars. A wide variety of pictures and audio files is offered to the visitors for free download. The stars of the exhibition are: 300 SL model with gull-wing doors; turbo diesel equipped record holder C111, and the brand-new hybrid luxury hardtop S400. This great one-and-a-half year lasting exhibition attracts thousands of daily visitors.

July 2009 |

At Stuttgart's advertising and marketing exhibition MediaBudget, three agencies presented Hiwave's Bluetooth solutions. Media publisher Nussbaum offered entertainment content to the visitors. Guerilla marketing specialists ambermedia and Scoorilla topped their Bluetooth solution with an additional QR code application: By taking a picture of a printed code, visitors were taken to a designated mobile web-site designed by Hiwave, to download the agencies' reference videos.

July 2009 |

Hoppenstedt, one of the premier suppliers of economic data and direct marketing solutions, distributed mobile coupons at directexpo fair in Berlin. Visitors of the b2b fair could download mobile vouchers, and exchange them for 50 corporate adresses to use them in their next dialogue marketing project. After having launched the mobile web platform Scope|Mobil, Hoppenstedt proofs it's affinity to mobile marketing one more time.

June 2009 |

Dresden-located Mobile Couponing specialist Benjoo Media deploys Hiwave's Bluetooth HiSpots with Dynamo Dresden. Visitors of the football arena can download paperless coupon service myMobai to cell phones for free, and redeem the coupons at shops, restaurants, or events.

June 2009 |

Music label PIAS Germany, one of the biggest independe music companies in Europe, promoted PLACEBO's new album at Rock am Ring festival. Fans downloaded several mobile entertainment contents from the album "Battle for the sun" from Hiwave's HiSpots. At PIAS labels, there are also artists like Underworld, Nouvelle Vague, Dinosaur Jr., and Grace Jones.

June 2009 |

At Munich's Internet World Congress (IWK), Hiwave offers the speaker's lectures as PDF download via Bluetooth. Also visitors of mobile vision congress can access this free service. Already in the fourth year since our cooperation with Penton Media, downloads are offered using the Hiwave PULL method. In 2005, Hiwave was the first proximity marketing supplier to establish this procedure in Germany. Visitors or end-consumers send a keyword of the designated content as notice, or vCard to the location's hotspot via Bluetooth. Hiwave's HiSpot immediately sends the lecture back to the requesting device.

Advantages of Bluetooth PULL:

• Precise user opt-In 
• No automatic penetration of all devices
• Unique identification of user's device by it's header data
  
• Wide variety of contents deliverable from one hotspot
• Allows polls, votings, and user profiling without extra applications
• Gaining personal data with single and clear user compliance.

Mobile contents are offered by Bosch, Cisco, Dräger, Microsoft, Tchibo, Tribal DDB, and Volkswagen.

June 2009 |

On 16th of June, rock-legend Neil Young played Berlin's o2 World. The 64-years-old Canadian, a former member of Buffalo Springfield, Crosby Stills Nash&Young, and Crazy Horse, is a living legend, and was proclaimed "godfather of grunge" back in the nineties. An exclusive mobile video was offered while his concert as free Bluetooth download.

May 2009 |

On 25th of may, fans of british soul-pop band Simpy Red can download an exclusive free Bluetooth video at o2 World Berlin. The band of charismatic singer Mick Hucknall presents the greatest hits album "25". This is proably the last chance for German fans see to their favourites live in concert before the band's long discussed split-up.

May 2009 |

On May 8th, fans of R&B superstar Beyoncé were pleased to download an exclusive Bluetooth video during her concert at Berlin's o2 World. Beyoncé's concert was the only one in Germany on her  "I am" world tour. This points out the significance of o2 World Berlin as an outstanding event arena. Berlin's music fans look gladly forward for the upcoming concerts with highlights like Simply Red, Eagles, Neil Young, Britney Spears, Green Day und a-ha.

April 2009 |

Red Bull presents the famous Red Bull Air Race in 6 countries on 3 continents. In 2009, it also features battery-driven HiwaveBox Bluetooth transmitters. Red Bull Promotors offer free mobile entertainment content to the visitors. Web-based HiwaveNet CCMS (content & campaign management system) enables the customer to administrate mobile content, and campaigns by oneself. At each Red Bull Air Race, 500,000 up to 1 million visitors are expected to visit the races. Fair enough for the powerful HiwaveBoxes which have already been deployed at Berlin's New Year's Eve party, serving an audience of 1 mio. spectators. The tour dates:
17.+18. of April: Abu Dhabi, VAE
9.+10. of May: San Diego, USA
13.+14. of June: Windsor Ontario, CAN
19.+20. of August: Budapest, HUN
12.+13. of September: Porto, POR
3.+ 4. of October: Barcelona, ESP

March 2009 |

TV comedian Oliver Pocher offers an exclusive video via Bluetooth an Saturday, 7th of March. During his show "Gefährliches Halbwissen", fans can dowload the video in the 'Blue Room' lounge of Berlin's o2 World. Well-known stars from the entertainment business are supporting Pocher: rapper Bushido, showmaster Günther Jauch, comedian 'Cindy from Marzahn', and presenter Johannes B. Kerner.

March 2009 |

Fabasoft, a leading manufacturer of standard software for Electronic Government und Content Governance, is using again Hiwave's mobile Bluetooth system at the CeBit 2009 in Hannover. Promoters carry battery-operated Bluetooth transmitters with them and offer fair-goers mobile content for download.

February 2009 |

CNH Group (Case IH) does Proximity Marketing at well-established agricultural exhibition SIMA that open it's doors for the 73. time. At tractor manufacturer Case IH's booth, visitors can download informationen about the new 'Puma CVX' model for free, distributed by HiwaveBox Bluetooth access points. SIMA takes place from 22. to 26. of February in Paris. Over 200.000 visitors are about to attend.

February 2009 |

Coming to the main event of the season, Berlinale party at WEEK END (elected "best club in town" by ZEIT newspaper), access is cheaper thanks to Hiwave Bluetooth vouchers. Promoters with battery-driven HiwaveBox Bluetooth boxes distribute numbered, and animated rebate vouchers at busy locatations in Berlin. Get lucky while watching the hottest DJs, and meeting of course all the Hollywood stars from Berlinale, and enjoy the phantastic panoramic view over Berlin.

January 2009 |

DUO - Coffee lounge, restaurant, and take-away shop - uses Hiwave Bluetooth Coupons for sales promotions. Nearby both locations, Leipzig, and Günthersdorf, passer-bys can download vouchers to their cell-phones. End-consumers redeem the vouchers by showing their phone at the cash-desk.  -  Hiwave is the first German Proximity marketing provider to offer a pure performance-based pricing for Bluetooth marketing projects, following advertiser's demand for more efficiency in digital advertising.

January 2009 |

Messe Berlin GmbH appointed Hiwave Managing Director, Laurenz Lenkewitz, to the Advisory Board of direct expo - direct marketing fair. Together with experts from companies like contentmetrics, asdirekt, DDA-Deutsche Dialogmarketing Akademie, and Meta Design, Lenkewitz is going to consult Messe Berlin in positioning, and expansion as Mobile Marketing evangelist, and active networker. direct expo fair is coming up again from 6th to 8th of May 2009 at the Berlin pavillon beneath Funkturm.

January 2009 |

Goodyear, the boards of tourism of Canada and India, and Mobile Community 44044.com were the advertisers using Hiwave Bluetooth transmitters at the world's biggest New Year's Eve Party. Betweeen Brandenburger Tor and Siegessäule, 1 Million visitors had an all-night-party, beating even New York's Times Square party. 5 gigantic video walls made people pay attention to Bluetooth, within this 80.000 square meters large, and 2 kilometers long event area. 350 international TV and radio stations broadcasted from this gigantic event. Due to Hiwave Multithreading ® technology, the Bluetooth transmitters stable and steadily delivered videos, pictures, and links of the advertisers.