NEWS 2008
December 2008 |
Winterly, ice-cold Bluetooth refrigeratorsGastro-Cool, leading supplier of refrigerators for event catering and restaurant chains, offers the world's first combination of fridge, and Bluetooth transmitter. The Bluetooth refrigerators are deployed in different points of contact, and points of demand, like fairs and exhibitions, hotels, bars, clubs, and retail chains. Using a Bluetooth fridge, not only drinks stay cool, also entertainment, or killing-time content for cell-phones, or vouchers can be offered to the location's visitors.
December 2008 |
Audi "Efficiency" tour hits the streets with Proximity MarketingAudi runs a new Proximity Marketing action again. After just having finished the successful Q5 tour, Audi sets up a new "Efficiency" tour throughout 10 German cities. Participants have to cover certain distances in a very ecenomical way to win a new Audi A4. On each location, HiSpots by Hiwave offer exclusive mobile content by Audi for cell phones.
November 2008 |
James Bond: A Quantum of BluetoothSony Pictures advertises the new James Bond movie via Bluetooth. In the 'Blue Room' lounge at O2 World Berlin, fans of 007 can download wallpapers, trailers, and a test versionof the official James Bond mobile game of Glu. The full version of the game is only available for customers of O2. Choosing the content is made via 'Pull': Visitors of the lounge send an assigned keyword to the Blueooth transmitter to receive back the choosen conten.
October 2008 |
Audi uses Bluetooth advertising for new Q5Audi promotes the new Q5 during an exclusive promotion tour throughout Germans biggest cities. Beginning in Munich, the Audi Q5 promotion stops over Berlin, Hamburg, Cologne, and Stuttgart. Audi uses the well proven Hiwave Bluetooth Equipment, that offers an exclusive mobile video to the few hundreds of handpicked visitors of the event.
October 2008 |
Slayer & Trivium on tour: The all-time toughest audio downloadsBeginning on Nov. 5th, Metal acts Slayer and Trivium will be on tour in Germany again. These famous metal rock bands are coming with blatant MP3 downloads, visiting Offenbach, Cologne, Stuttgart, Munich, and Berlin. At the Bluetooth merchandising HiSpot, Fans can download the all-time toughest audio files to their cell phones, and contrast daily radio monotony with some brute, and refreshing volume.
October 2008 |
Internet World Kongress with Bluetooth downloadsFor a third time, Hiwave again was Munich's Internet World Congress Proximity marketing provider. Participants were offered a multiplicity of presentations to download for free to their mobile device. The download procede was PULL, which means the users have to demand for content explicitly by sending a keyword for the appropriate content. Hall plans, and exhibitor's vNotes were provided to the attendees of the fair. Four Hiwave Bluetooth HiSpots - like in previous years - mastered the inrush of 3,500 participants within only 2 days.
October 2008 |
Bushido: Exclusive Bluetooth VideoBerlin Gangsta-Rapper Bushido promotes his new album "Heavy Metal Payback". His gig on 15th of Oct. will be O2 World's first Rap concert. During the evening, fans can download an exclusive Bushido O2 video via Bluetooth. Free tickes for the concert are offered here .
September 2008 |
O2 World is opening - Digital Signage meets Proximity MarketingOn September 10th 2008, the opening ceremony of new O2 World takes place in Berlin. At 9:20 p.m. the great LED front with 1.440 square meters size begins it's playout. Hiwave's Bluetooth network will be inaugurated in O2's "Blue Room". The main attraction of this lounge is the "Blue Window", a video wall consisting of nine seamless 42 inch plasma screens. As entertainment hotspot, and high-quality eye-catcher the Blue Window calls attention to the local mobile content served by Hiwave's Bluetooth transmitter. Top games of renowned publishers like EA mobile, Gameloft, Glu, as well as ringtones and wallpaper by O2 are offered for as Bluetooth downloads. To get content, the PULL method was established. That means, users send a keyword via Bluetooth to the O2 transmitter, and then get their content immediately. - The O2 World is Germany's latest state-of-the-art, and second biggest entertainment arena. Top music acts like Metallica, Coldplay, Alicia Keys, Elton John, and Tina Turner appear at the O2 World during the next months.
September 2008 |
Swisscom gives Bluetooth Marketing a chanceBluetooth Marketing is finding it's way into Switzerland. On different locations, Swisscom is using Hiwave's lluminated advertising columns -HiSpots- to distribute applications via Bluetooth. With 5.4 million mobile customers, and around 5.4 million fixed lines, Swisscom dominates around two-thirds of these markets in Switzerland, and, unquestioned, is the market leading telecommunication company in this area.
August 2008 |
Bluetooth promotion at Games ConventionBerlin based games hardware specialists Roccat, and The Games Company deploy Bluetooth advertising at Leipzig Games Convention - Europes biggest fair in electronic games. At the TGC booth, visitors can download artwork of the newest game. At Roccat, a complete mobile fan package including sounds is offered for free. With this Proximity marketing project, another two important players of the games branche keep up with Proximity marketing as it's a fresh, and permission-based marketing approach for this young target group.
July 2008 |
BECK'S promotes 'Ice' with Scooters, and Bluetooth adsUsing rolling Citylights, and Hiwave's battery-driven Bluetooth transmitters, Ambient Media agency Scorilla stages BECK'S new brand 'Ice'. Several CitylightScooter cross Germany's larger cities on weekends to advertise the new beverage. These rolling posters, in combination with super-size bottles, create a maximum attention, and besides inviting people for free drinks, they also provide Bluetooth downloads of the new BECK'S videoclip. With this campaign, Scoorilla and Hiwave again hit the streets with a sweeping Mobile Marketing innovation, establishing new dimensions in activating unwieldy urban, and mobile target groups.
July 2008 |
Re-designed Hiwave web-site beats well-known marketing sitesTraffic numbers of our re-designed web-site have reached a completely new level by June. Between 1st and 30th of June 2008, 223.433 page impressions, and 87.338 users were counted. This means more than 22 times the amount of the previous month. So in June, Hiwave has more traffic than well-known marketing web-sites like Absatzwirtschaft.de, emar.de, or Medienhandbuch.de (sources: 1&1, IVWonline).
June 2008 |
EA Mobile markets football games at the public viewing of the 11 FreundeBluetooth marketing becomes increasingly established as 'on ground' mobile content distribution channel. Germany's second football specialist journal 11 Freunde (11 friends) runs the Public Viewing Area "11 friends EM quarter" during UEFA EURO 2008 football championship at the arena Berlin. Footballfans can download the free trial version of the brand new UEFA EURO football game from EA Mobile, the world's largest manufacturer of e-sports games. The game simply can be changed to full version by online payment.
May 2008 |
Hiwave equips O2 World with 40 Bluetooth HotspotsHiwave provides Germany's first ever fixed Bluetooth network for the event and entertainment area: The O2 World at the Berlin Train Station East will receive a total of 40 Bluetooth Hotspots, which are interconnected via UMTS. The O2 World, which is opening this year September is one of the most modern multifunctional arenas in Europe; the future holds concerts, sports events and entertainment highlights for up to 17,000 visitors. During concerts, 02 World can make use of this technology to offer visitors tracks or bonus materials of the bands which they can download on their mobile phones. The Bluetooth network in O2 World is therefore highly suited for Bluetooth ad campaigns.
May 2008 |
Messe Berlin uses exclusive Hiwave technologiesMesse Berlin is cooperating with Hiwave as exclusive provider for Proximity Marketing and is adding Bluetooth Marketing to their marketing portfolio. The trade fair DirectExpo shall lead the way and be the first to use the technology in September. The service with which exhibitors can send content to fair-goers' cell phones free of charge can be booked via Messe Berlin. Hiwave shall provide the technical realization to create content as well as fully remote and onsite service.
May 2008 |
EA and AreaMobile with huge Bluetooth Promotion at SaturnThe Saturn Market in the Spandauer Arcaden shopping mall, with its some 30,000 visitors daily is one of the largest shopping centers in Berlin, serves as the backdrop to large sales event for consoles and electronic games. The current product offering of the games industry - from Activision and Atari to Microsoft and Nintendo up to Sony and THQ spread throughout three whole stories- enthused game fans for an entire week At this event, the very latest gaming highlight and products were presented for testing and purchase. Besides an extensive show program on one of the larger stages, Pro eSport show and visitor competitions take place as well as a large raffle with valuable prizes. Free mobile game demos from Area Mobile AG and EA Mobile were provided via Bluetooth HiSpots for download.
May 2008 |
Club Adagio grooves into May with HiSpotsThe Adagio (motto: Celebrate with Style) at the Potsdamer Platz is one of the hottest addresses of the Berlin nightlife. This year's May Ball featured Werner Last Big Band, a classical big band as an artistic duel against the famous DJ Battle. Bluetooth HiSpots will also be at the event that will diffuse the sound of guitars in line with the sounds of the music.
April 2008 |
Guitar Hero Competition: Live voting via BluetoothAnother new Hiwave Innovation in Proximity Marketing: Activision, one of the world's leading games manufacturer is now using the Role Player Convention in Munster not only to offer the trailer of their latest game hit "Guitar Hero" via Bluetooth. With Hiwave technology, fans can even vote for their favorite guitar gamer via Bluetooth. The HiwaveBox distributes voting "cards" and also accepts "tops and flops". The moderator reads the voting results from a screen. The RPC takes place on 26 and 27 April at the Münsterlandhalle.
April 2008 |
eastpak: Bluetooth Vouchers at Flagship Storeeastpak, one of the world's leading manufacturers of cult young fashion and accessories is currently opening its first flagship store in Germany. Also present: The proven Bluetooth Couponing Tool by Hiwave. At the award-winning shopping center CentrO in Oberhausen, customers can download vouchers for eastpak giveaways on to their mobile phone free of charge and redeem them at the eastpak Brandstore.
March 2008 |
Hiwave develops innovative web application for ProventaHiwave is once again putting their competence in the area of mobile technologies and application development to the test for consulting firm Proventa AG, a market leader in IT and telecommunication consulting. Hiwave is developing an entirely new kind of web application for the consumer area. The application is targeted at the mass market and provides consumers with an innovate and simple handling of their mobile end device.
March 2008 |
Fabasoft once again uses mobile Bluetooth transmitterFabasoft, a leading manufacturer of standard software for Electronic Government und Content Governance, is using again Hiwave's mobile Bluetooth system at the CeBit 2008 in Hannover. Promoters carry battery-operated Bluetooth transmitters with them and offer fair-goers mobile content for download.
February 2008 |
Nomadic Display collects Bluetooth business cards for automatic catalog shippingNomadic Display, market leader for display systems and inventor of the Pop Up Display is using Hiwave's innovative Bluetooth-PULL-Tool to collect address data from fair-goers at the Euroshop in Düsseldorf. Fair-goers send their contact data via Bluetooth to the Hiwave Bluetooth Transmitter which then automatically prepares the data for serial letters and printed catalogs. No more manual typing from printed business cards and the fair-goers no longer has to lug around extensive documentation - they get it comfortably by mail.
February 2008 |
Roadrunner Rockbands again with Bluetooth 'Track-to-go' on TourAfter last year's success with HiSpots to distribute MP3 full tracks at rock concerts, the rock label Roadrunner Records is once again promoting their bands with Bluetooth downloads. Besides their current 'Still Remains' tour, the Bluetooth columns will now also be used for the industrial act "PAIN". Besides songs offered as copy-protected free MP3 files, fans can also download the CD cover as wallpaper.
January 2008 |
komma Munich celebrates 2 anniversaries and uses BluetoothThe traditional advertising trade fair komma in Munich is now entering its 10th year of existence. The mobile content offered is constantly adjusted on-the-fly so that the organizer can always readjust his messages. From a total of 4 Bluetooth HiSpots, fair-goers can download hall floor plans or visitor information to their mobile phones at absolutely no cost.
January 2008 |
Skater Cult Shop TITUS sends Bluetooth VouchersBluetooth Marketing as a classical customer-loyalty tool without any mobile phone fees: TITUS, one of the most significant mail order and retail shops for skater fashion is entering the new year with Bluetooth Vouchers. Starting now, customers of this cult chain with a whopping 36 stores in Europe, can download free of charge, gift vouchers for four weeks via Bluetooth from the company's store window and redeem the voucher right in the shop.
