NEWS 2006

December 2006 |

Über 1 Milliarde verkaufte Bluetooth-fähige Geräte - damit mehr Bluetooth-Geräte als PC-User weltweit
Die Verbreitung des Kurzstreckenfunks Bluetooth übertrifft alle Erwartungen. Laut Bluetooth SIG sind weltweit bereits über eine Milliarde Bluetooth-fähige Geräte im Umlauf. Damit gibt es erstmals mehr Geräte, die mit dem schnellen Kurzstreckfunk ausgestattet sind als Nutzer von PCs. Bluetooth dient mit seiner Vielseitigkeit nicht nur dem Datenaustausch zwischen Handy und PC, sondern verbindet auch Headsets, PC-Peripherie, Kameras, medizinische und Logistik-Geräte, Spielkonsolen und MP3-Player. Ende 2005 hatten Studien für 2006 erst mit einer halben Milliarde Bluetooth-Geräte gerechnet. Diese Schätzung wurde nun deutlich übertroffen.

December 2006 |

"Berliner Wirtschaft" berichtet über Hiwave

In der Dezember Ausgabe 2006 berichtet die "Berliner Wirtschaft", das Magazin der Berliner Industrie- und Handelskammer, über Hiwave. In der Preisverleihung zum Sonderpreis des Businessplan- Wettbewerbs in der KPMG-Niederlassung bestätigt die Jury Hiwave ein "nachhaltiges Konzept mit internationalem Wachstumspotential".

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November 2006 |

Hiwave auf der Fachmesse "World of Mobility"
Hiwave stellt seine Produkte und Dienstleistungen auf der Fachmesse World of Mobility (22. und 23. November 2006) in Köln vor. Am Stand der Eyeled GmbH können sich die Besucher über Nahbereichsfunk-Technologien und Mobile Marketing Anwendungen informieren.

November 2006 |

Hiwave receives special award from the Business Plan Competition
Monday 13 November 2006, Hiwave receives special award by the Wirtschaftsjunioren (Junior Chamber International) in the Business Plan competition Berlin-Brandenburg 2006. The awards ceremony will take place at 19:00 hrs. in the main KPMG office, Klingelhöferstrasse 18, Berlin-Tiergarten.

October 2006 |

Internet World Congress: Download speeches
At the Internet World Congress, Hiwave successfully implemented HiSpots with integrated Bluetooth transmitting stations to enable the free download of congress documentation and presentations onto users' mobile devices. Within the framework of a top-class plenum of specialists at the opening and a visionary final discussion round, the congress summarized the most important trends and developments in the online business sector with first-class keynotes, lectures, and discussions of about 100 experts.

October 2006 |

"Turn your mobile": Hiwave sends the MINI to French mobile phones
30 September - 16 October, 2006 - at the Paris Motor Show fairgoers had the opportunity to visit the MINI (BMW Group) stand and to load the mobile phone application developed by Interone called "Turn your mobile" via Bluetooth to their mobile phones. This program accesses the Symbian version of the camera API, letting the MINI turn left or right in line with the movement made by the mobile phone. The Bluetooth technology for this innovative tool was provided by Hiwave.

October 2006 |

WLAN is significantly superior to mobile phone systems when it comes to internet use
According to Computerzeitung (issue 40/2006), internet use via mobile phone network is still far from being suitable for everyday use. Despite the slowly upgraded HSDPA technology, not only are the access prices ("exorbitant fees") to high and intransparent for the user, but the distribution of suitable end devices is still inadequate. The few mobile phones that are equipped for mobile web additionally have batteries with a life expectancy that is too short and keyboards as well as displays that are too small. Furthermore, only very few companies have a website in a version that caters to the format of the mobile phone. The result is that most mobile web users prefer WLAN and laptops to mobile networks and smartphones for their web usage.

October 2006 |

Content sales via classical mobile networks too expensive

The industry magazine mediabiz reports that content owners find the content sales volume commissions of the mobile network providers too high. In most cases, net operators claim between 40 and 50 percent of the sales volume for themselves. The content owners questioned by Valista within the framework of their survey, would concede with max. 20 to 25 percent, a fifth of the interviewees merely 5 percent. In contrast to the classic mobile network, the fee for content sales via Bluetooth is usually zero.

September 2006 |

Hiwave Bluetooth HiSpot at the Photokina, 26.09. - 01.10.06
fotocommunity.de, with more than 300,000 members and over 300 million page impressions, Germany's largest internet portal for superior photography is exhibiting at the leading international imaging show, Photokina in Cologne. Also present: A Hiwave HiSpot for users to load a voucher for a trial mobile phone subscription.

August 2006 |

TV concern campaigns with Bluetooth - the trade press is thrilled
At Grand Central Station in NYC passers-by can load video clips of the upcoming CBS fall program onto their mobile phones. The US web portal Fierce writes: "... This is a very cool idea, and one that has and will likely continue to be replicated by other entertainment content firms. It's quicker and easier than requiring an SMS short code request ..." (Source: fiercemobilecontent.com, 24.8.06)

August 2006 |

Sales of WLAN mobile phones increasing significantly

In August 2006, the specialist portals areamobile and inside-handy list 50 and 75 WLAN-capable mobile end devices of various manufacturers; all big labels are represented. Also the VoIP companies Skype and Sipgate offer WLAN-capable end devices. Google Talk also plans to introduce a WLAN model onto the market. Consequentially, the market researcher In-Stat predicts that WLAN shall be a must-have feature for mobile phones in the future. By accessing the internet via WLAN hotspots, mobile phones will become less dependent on classical mobile networks, users can reduce their phone and internet costs significantly.

July 2006 |

Hiwave promotes action movie with Bluetooth system
At the world's largest comic fair in the USA, a major film studio promoted their latest action movie with the transportable Hiwave Bluetooth System. Via the transmitter that the promoters carried in their backpacks, fairgoers were able to download the movie's trailers, ring tones and wallpaper onto their mobile phones. In a survey, the leading actors were voted "coolest action heroes" by 5,000 cineasts. The movie itself went straight to first place of the movie hit parade shortly after its release in the USA (Source: The Hollywood Reporter, Boxoffice Charts).

July 2006 |

Sports car impressions with Bluetooth
A German sports car manufacturer realizes a Point-of-Sale promotion with Hiwave Bluetooth illuminated towers (HiSpot). Sports car fans received Java applications, ring tones and wallpaper for download free of charge on shopping Sunday. The virtual brochure contains images, technical data, interior variants, prices, additional download links via GPRS and a list of dealerships.

July 2006 |

Hiwave supplies dimoco in Austria with Bluetooth technology
dimoco, Austrian market leader in mobile marketing is now implementing Hiwave Bluetooth products for their promotions and events. With the "Beam Station" any type of mobile content can be transmitted to Bluetooth mobile phones free of charge. Data exchange and the generation of statistics take place via a website.

April 2006 |

Hiwave in the press: "Bluetooth - Perfect for PoS"

On the occasion of the CeBit 2006, the publishing house CMP Weka launches target:IT, the brand-new magazine for ITC marketing. The first edition shall be sent to 7,5000 marketing decision makers at ITC companies as well as marketing and PR agencies.

• Article about Proximity Marketing in target:it