NEWS 2005

November 2005 |

Hiwave promotes new DVD of the beatsteaks at the SilverWings cult
At the release event of their new double DVD "B-Seite", beatsteaks, the second-most known German punkrock band behind the "Ärzten", transmitted a concert video and wallpaper images via Bluetooth. The party which was hosted by UncleSally*s magazine, took place at the cultish Silverwing club at Berlin-Tempelhof Airport.

October 2005 |

Successful voucher dispatch campaign at Burger King
In selected Burger King restaurants in Munich and Berlin guests were able to download consumption coupons and wallpapers onto their mobile phones. With the digital “savings voucher” that could be used as often as people wanted, one could get a Burger King menu at a heavily discounted price. The success of the campaign was reflected in the extraordinarily high conversion rate of over 40%.

October 2005 |

Hiwave receives award at Systems
At the Systems IT trade show Hiwave receives the Innovation Area Award of IT Adventure AG in the category "most innovative technology". Among the members of the jury were celebrities such as Klaus C. Plönzke as well as representatives from Ernst & Young, Cisco, SUN and IBM.

October 2005 |

Hiwave transmits MP3 files in the Sage Club
In the Star FM Rock Lounge in the Sage Club, Berlin rockband CobraJet transmit their hit “Dog House” as MP3 file to visitor's mobile phones via Bluetooth.

September 2005 |

Hiwave sends MP3 files at Popkomm
For Tim Renner’s music company Motor Entertainment and Motor FM, Hiwave sent free snippet files to visitors to the Motor trade show booth at Popkomm. The snippet file offers excerpts of the current hit singles of the Motor Labels with bands such as Hund am Strand, Koufax, Dorfdisko, and Philip Boa.

September 2005 |

Nokias Local Marketing System at the athletics world championship
Nokia Local Marketing System was deployed at the world championship in athletics in Helsinki . In the stadium visitors could download up-to-date bookmarks and digital content their mobiles.

September 2005 |

EMI streams music per Bluetooth in cafés
In selected Free Record Shops and in the café chain Robert's Coffee in Helsinki people can tap into a streaming offering from EMI. Customers use the Nokia CoolZone system to download music, ringtones, wallpapers, videos, as well as discount vouchers onto their mobile phones.

September 2005 |

Hiwave becomes sales partner of Nokia Ventures Organization
Hiwave has closed a deal with Nokia Ventures Organization, Helsinki, for the sales of the mobile marketing products 'Local Marketing Solution' and 'CoolZone'. These innovative products enable new ways of cultivating customer loyalty for the retail sector. On their client devices, customers can configure their personal interests. Every time the customer enters the point of sale, he or she receives new links, bookmarks, or coupons matching their profiles automatically.

September 2005 |

Hiwave runs highly successful Bluetooth test for Wall AG.
As already reported by the press on multiple occasions, Wall AG ran a three-week trial with the help of Hiwave with the aim to test the suitability of Bluetooth technology for outdoor advertising. The results speak for themselves. 26,000 end consumers with a Bluetooth-capable mobile phone were detected. Although the campaign wasn't announced, 5 percent of all passers-by downloaded the Wall advertising material onto their mobile phones. Based on these positive results Wall AG now bets big on Bluetooth for outdoor advertising.

June 2005 |

Hiwave founded as a system house for Mobile and Proximity Marketing.

With Hiwave - The Finest Tools for Mobile Marketing, Laurenz Lenkewitz, partner at marketing consultants vbConsult, established a new brand for solutions in the proximity marketing and mobile technology domain. The emphasis is on customer consultancy for solutions in short-range broadcasting for marketing and advertising.