PROXIMITY MARKETING / BLUETOOTH / Wi-Fi

Ich+Ich promoten neues Album auf dem Gesamtnetzwerk der o2 World

 

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RINSPEED introduces urban commuter with joystick and e-drive at Geneva motor show

 

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Cult band Depeche Mode comes with exclusive Bluetooth video

 

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Blue Ticket Alert - Mobile CRM application for o2

 

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T-Mobile with Bluetooth campaign and Live conversion tracking by Hiwave

 

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Pop giants a-ha come with exclusive footage via Bluetooth

 

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ProSieben: Interactive Bluetooth- & digital signage campaign

 

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o2 advertises Arthur Abraham boxfight via Bluetooth.

Source: Youtube

 

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Hiwave delivers Short Range Wireless solutions to Deutsche Telekom AG

 

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EA kombiniert Digital Signage mit Bluetooth Marketing auf der gamescom

 

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Mercedes-Benz exhibition 2009-2010 "Zeitreise der Innovationen" with HiwaveBox

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1st European Augmented Reality Conference and Developer Camp

23d+24th of  April, 2010, Berlin

Program (PDF)

 

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First cell-phone with Bluetooth 3.0 launched


New Bluetooth standard is way faster and all-purpose

Full article

 

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pq media: Digital out-of-home to increase 10% per annum%


DOOH is one of the fastest growing market segments

Full article

 

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DSE: Bluetooth Marketing "explodes"

Bluetooth Marketing has "achieved it's place in the marketing pantheon" and opens "the door to applications involving digital signage"

Full article.

 

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Frost & Sullivan: Proximity Marketing is "exciting", and "a hot topic"

Proximity Marketing creates a wide variety of opportunities for branding and advertising", and holds "a unique place in the world of marketing campaigns."

Full article.

 

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Gartner prioritizes Bluetooth as first 'Technology to watch'

Bluetooth 3.0 needs less power, increases transmission speed again, and supports Wi-Fi.

Full article.